Tuesday, 08 May 2007

Second Life anyone?

For the real ‘geeks’ (whoever those are these days – I think the geeks of today are now the jocks) the concept of Second Life is old news. I have to say though, that I have been fascinated since I heard about it a few months ago. What a clever concept, might not be your thing but you cannot deny its clever! To quote the site Second Life is a 3-D virtual world entirely built and owned by its residents. Since opening to the public in 2003, it has grown explosively and today is inhabited by a total of 6,193,781 people from around the globe.”

It’s an online game where you can be who you want to be and unlike normal games you don’t interact with ‘false/manufactured’ characters or figments of a programmers imagination BUT rather with other people who are also into ‘escapism’ and have redesigned themselves. DON’T LAUGH! It is no laughing matter, visit the site and look on the right hand side and how much revenue it has clocked up… AND big brands are clamoring to advertise in this new space, it already boasts over 25 big names like Virgin (of course!), IBM, BMW to name a few. These sites are also creating cross over platforms back into the 'real world'. Example: You walk into Pizza Hut in the ‘game’ and you order a pizza, 35 minutes later your real life doorbell rings whilst you are building you house in Second Life and WOLA! the pizza is delivered – already paid for through your credit card [as you use that to play the game]! HOW COOL! Can you believe it!!! To illustrate this a little more, I found this clip on YOUTUBE that shows this guys entrance into Second Life and how he has rejected his real life…Shame is it loneliness or boredom [I hear you say]….. Check it out!

1 comment:

Zani said...