Friday, 18 May 2007

Authentic Age

I simply couldn’t resist this one especially as I consider myself a consumer activist! We all know that there are now HUGE trust issues between companies and consumers and that the Ad/PR Agencies have become the spokespeople for companies who have essentially forgotten how to conduct healthy dialogue with their staff and customers! This has resulted in a large canyon of mistrust and cynicism with only a few authentic brands breaking through.

Being authentic and caring has never been more important! This video clip for me has really captured the essence of the problem, it boils down to the cold business transaction vs the neglected needy child! You be the judge!

No comments: