Friday, 18 May 2007

Murky water...!

Being in Durbs today it is interesting to see how Shark Fever has hit! Originally being from Durban, I am trying to get into the swing of things, but I am not really sure that I would go as far as branding myself in the Sharks gear! When I was younger [hard to remember way back then] I am sure it was NOT COOL to wear rugby sports gear [as a girl anyway]….. or if in fact it even existed?! [Didn’t everyone just wear black and white?]
It seems that whilst I've been growing up [in a sports slumber], a massive marketing industry has grown with anything from shoes, bedding, toys and clothing [for all ages/genders] with the shark logo on it …..AND it actually seems to be COOL to buy! How American!

It just made me ponder on the age-old issue of brand loyalty. In the end it could be that I am simply just not a BIG rugby fan… or heavens forbid… a Sharks fan! Eish! [did I actually write that?]! Rest assured however, if I had to support SA in anything [World Cup etc] I would join the gang for sure with some kind of CLEVER SA kit! Oh well, it will be interesting to watch the game [not a normal occurrence] and see how many people have parceled themselves as Sharks (or Bulls) for that matter! I ain’t gonna be one…. the thought makes me feel itchy somehow!

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